DIGITAL EXPERIENCE

Immerse, astonish, transform

Think about any vivid memory from your childhood… perhaps a special birthday, a family camping trip, your first big concert. The reason it has stayed with you all these years comes down to a jumble of sensations: sights, sounds, tastes and feelings culminating in an emotional touchstone.

Digital experience (DX) aims to recreate this kind of deep connection in the digital world – no easy undertaking. A rich DX starts with strong empathy for your visitors (customers, employees, etc.), and a commitment to collapse barriers to take them on an immersive and fulfilling journey. It is equal parts art (creative), design (strategy) and science (technology).

A rich digital experience is equal parts art, design and science

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An integrated and holistic approach

Nexient’s integrated and holistic approach is one reason we excel at digital experience. We work in small, multi-functional teams – designers, usability analysts, developers and product managers. They bring strategic brand and empathy drivers to a strong Agile technology delivery foundation.

Global firms are often too big and siloed for such an integrated model to work, while boutique agencies are too small to cover all the bases.  With Nexient, you get one accountable partner: that means agility, speed-to-market and a lower total cost of ownership.

Drive engagement and loyalty with Nexient DX services

Here are just a few ways we can help:

Strategy and operations

  • Digital transformation: vision, strategy, roadmap
  • Digital capability model
  • Digital technology strategy, architecture, & platform recommendations
  • Digital PMO
  • Digital operating processes
  • Digital organization design
  • Business case
  • Competitive benchmarking
  • Search engine optimization (SEO)

Creative services

  • Creative assessment and briefings
  • Visual design: concepts, comps, style guides, mockups
  • Copywriting
  • Artwork/creative production
  • Mood boards
  • Digital brand book
  • Video production
  • Kiosks

User experience 

  • Accessibility
  • Analytics
  • Annotated wires
  • Clickable prototypes
  • Content strategy
  • Interaction design
  • Navigation schema
  • Nomenclature (taxonomy/ ontology/semantics)
  • Persona development
  • Template design
  • Usability assessment
  • Usability research
  • Usability testing
  • User journeys (task flows)
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