E-COMMERCE

Filling empty rooms

E-COMMERCE

Filling empty rooms

Impact

38%
increase in revenue
42%
increase in conversions
zero
liability for credit card data storage

The challenge

A leading hotel chain came to Nexient with three objectives: reducing the cost and effort associated with credit card security operations, increasing website conversions and driving additional mid-week business.

Nexient solution

Nexient implemented a new tokenized payment system on a secured, encrypted third-party server.  This change eliminated the need to store customer credit card data – thus also removing the associated liability risk and costly annual Payment Card Industry Card Data Security Standard (PCI DSS) certifications.  Customers now have the option to use a guarantee method instead of a credit card to secure a reservation – a unique competitive edge for the hotel. 

 Working together with the client’s in-house team, Nexient developed a price optimization tool, giving member hotels more dynamic control over hotel stay price points.  For example, hotels can now establish different point values for a particular room depending on day of the week, rather than just the season of the year. 

Better search engine optimization has enabled the client to attract more web site visitors – for example, allowing potential customers to search for desired amenities such as a swimming pool or free internet.  Enabling support for first-party rather than frequently blocked third-party cookies has helped the client improve its loyalty and conversion analytics.

A new tokenized payment system eliminated the cost and risk of storing customer credit card data

The results

The hotel group has seen a significant increase in midweek stays along with 42% growth in website conversions, resulting in a 38% increase in revenue. 

 The new payment system and alternative guarantee method have eliminated the maintenance costs and reduced the risks associated with storing customer credit card data.

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