Software Development Case Study

Inspiring sales team performance with custom Salesforce sales dashboard

The challenge

A Fortune 50 retailer wanted to increase commission transparency to motivate its sales team. One digital innovation it wanted to explore was a portal for its sales team so they could all assess their performance but it lacked the sales dashboard examples to bring this data together.

Nexient solution

Using various Lightning components on the Salesforce platform, Nexient built a scalable, custom built software solution to calculate commissions based on complex business rules, with metadata-driven configurations based on different product and geographic requirements.

To increase sales team adoption, Nexient’s custom Salesforce sales dashboard tapped the natural competitive instincts of sales consultants and introduced gamification features.

Single dashboard across all sales data sources

ensures alignment

Increased motivation and visibility for cross-functional sales teams

with gamification features

Scalable custom built software solution

enables future-proofing


The new sales performance dashboard created as a result of Nexient’s software development consulting has become the single source of truth for the division’s hundreds of sales consultants, sales management, HR and IT stakeholders.

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